Privacy policy

Last updated: June 17, 2026

This Privacy Policy describes how IAG Labs LLC ("we," "us," or "our"), operating the Pause & Connect brand, collects, uses, and shares your personal information when you visit or make a purchase from our website (the "Site"). By using our Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information you provide directly:

  • Name, email address, and phone number
  • Billing and shipping address
  • Payment information (processed securely through our payment provider — we do not store your full card details)
  • Account login credentials if you create an account
  • Messages, reviews, or other content you submit through our Site
  • Survey responses or feedback you provide
  • Subscription preferences and communication opt-ins

Information collected automatically:

  • Browser type, version, and language preferences
  • IP address and approximate geographic location
  • Device information (operating system, screen resolution, device type)
  • Pages visited, time spent on pages, and navigation paths
  • Referring website, search terms, and traffic source
  • Date and time of visits
  • Shopping behavior (products viewed, items added to cart, purchases made)

Information from third-party sources:

  • Payment processors (transaction confirmation and fraud screening data)
  • Advertising platforms (ad interaction data, conversion tracking)
  • Social media platforms (if you interact with our social content or log in via a social account)
  • Analytics services (aggregated browsing and engagement data)

How We Use Your Information

We use the information we collect to:

  • Fulfill orders — process payments, ship products, send order confirmations and shipping updates
  • Manage your account — maintain your account, subscription preferences, and order history
  • Communicate with you — respond to inquiries, provide customer support, and send transactional emails
  • Marketing — send promotional emails, product recommendations, and special offers (only with your consent; you can unsubscribe at any time)
  • Improve our business — analyze shopping behavior, test new features, and optimize our Site and product offerings
  • Advertising — deliver targeted advertising on third-party platforms based on your interests and browsing behavior
  • Prevent fraud — detect and prevent fraudulent transactions, unauthorized access, and other harmful activity
  • Legal compliance — comply with applicable laws, regulations, and legal processes

How We Share Your Information

We share your personal information with the following categories of third parties to help us operate our business:

  • E-commerce platform — Shopify hosts our Site and processes transactions on our behalf
  • Payment processors — to securely handle your payment transactions
  • Fulfillment and shipping partners — to warehouse, pack, and deliver your orders (including international fulfillment partners)
  • Email and SMS marketing services — to deliver marketing communications you have opted into
  • Analytics and advertising platforms — to measure the performance of our marketing and understand how visitors use our Site
  • Customer support tools — to manage and respond to your inquiries
  • Legal and compliance — when required by law, regulation, legal process, or governmental request

We do not sell your personal information for money. However, when we use cookies and similar technologies to deliver interest-based advertising (for example, with Meta, Google, or TikTok), this activity may be considered a “sale” or “sharing” of personal information under certain U.S. state privacy laws, including California. You can opt out of this at any time — see Your Privacy Choices below.

Our Relationship with Shopify

Our Site is hosted by Shopify, which collects and processes personal information about your access to and use of the Site in order to provide and improve its e-commerce platform. Information you submit through the Site is transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide the services you use on our Site.

In addition, Shopify may use personal information collected from your interactions with our Site — along with data from other merchants on the Shopify platform — to improve its services and support personalized advertising with third-party services. For more information about how Shopify handles your data, please review Shopify's Privacy Policy at shopify.com/legal/privacy.

Interest-Based Advertising

We work with third-party advertising platforms (such as Meta, Google, and TikTok) to show you relevant ads on other websites and social media. These platforms may use cookies, pixels, and similar technologies to collect information about your activity on our Site and other websites to provide you with targeted advertising.

You can opt out of interest-based advertising by:

  • Adjusting your ad preferences in your social media account settings
  • Visiting the Digital Advertising Alliance's opt-out page at optout.aboutads.info
  • Visiting the Network Advertising Initiative's opt-out page at optout.networkadvertising.org
  • Adjusting your browser or device settings to limit ad tracking

Cookies

Our Site uses cookies and similar tracking technologies to remember your preferences, understand how you use our Site, and support our marketing efforts. Types of cookies we use:

  • Essential cookies — required for the Site to function (e.g., shopping cart, checkout)
  • Analytics cookies — help us understand visitor behavior and improve our Site
  • Marketing cookies — used to deliver relevant advertisements and measure ad performance

You can control cookies through your browser settings. Disabling non-essential cookies may affect certain features of the Site but will not prevent you from making purchases.

Opt-Out Preference Signals (Global Privacy Control)

Some browsers and browser extensions let you turn on a Global Privacy Control (“GPC”) signal, which tells the websites you visit that you want to opt out of the sale or sharing of your personal information. Where required by law (including in California), our Site detects and honors the GPC signal as a valid request to opt out of the sale/sharing of personal information for that browser or device. Because GPC works at the browser level, you may need to enable it on each browser and device you use.

Separately, some browsers send an older “Do Not Track” (DNT) signal. There is no common industry standard for DNT, and our Site does not respond to DNT signals.

Your Privacy Rights

All customers: You may request access to, correction of, or deletion of your personal information at any time by contacting us at the email below. You may also unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any marketing email.

California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act and the California Privacy Rights Act:

  • Right to Know / Access — request what personal information we collect, use, and share about you
  • Right to Delete — request deletion of your personal information
  • Right to Correct — request correction of inaccurate personal information
  • Right to Opt Out — opt out of the sale or sharing of your personal information for targeted advertising
  • Right to Limit Use — limit the use and disclosure of sensitive personal information
  • Right to Non-Discrimination — you will not receive different pricing or service for exercising your privacy rights

Categories of personal information we collect:

Category Examples Collected
Identifiers Name, email, IP address, account name Yes
Customer records Name, address, phone number, payment info Yes
Commercial information Purchase history, products viewed, shopping preferences Yes
Internet/electronic activity Browsing history, search history, Site interactions Yes
Geolocation data Approximate location based on IP address Yes
Inferences Preferences, interests, behavior patterns Yes

To exercise any of these rights, contact us at support@getpauseandconnect.com. We will verify your identity before processing your request and respond within 45 days as required by law.

"Shine the Light" law: California residents may also request information about personal data shared with third parties for their direct marketing purposes once per calendar year.

Right to Portability: You may have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format and to request that we transfer it to a third party where technically feasible.

Your Privacy Choices (Do Not Sell or Share My Personal Information)

You can opt out of the sale or sharing of your personal information for targeted advertising in any of these ways:

  • Use the cookie/consent banner on our Site to reject or manage non-essential cookies.
  • Turn on a Global Privacy Control (GPC) signal in your browser, which we honor where required by law (see above).
  • Use the opt-out tools listed in the Interest-Based Advertising section above.
  • Email us at support@getpauseandconnect.com with the subject “Do Not Sell or Share” and we will process your request.

Other U.S. State Privacy Rights

If you are a resident of a U.S. state with a comprehensive consumer privacy law — including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and a growing number of others — you may have rights similar to those described above. These can include the right to access, correct, delete, and obtain a portable copy of your personal information, and the right to opt out of targeted advertising and the sale of your personal information. To exercise these rights, contact us at support@getpauseandconnect.com. Where the law provides one, you may also appeal a decision we make about your request, and we will explain how to do so in our response.

Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Our Site uses SSL/TLS encryption for data transmitted between your browser and our servers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will delete or anonymize it.

International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than the one in which it was collected — including the United States and other countries where Shopify, our fulfillment partners, and our service providers operate. These countries may have data protection laws that differ from those in your country. By using our Site and providing your information, you consent to the transfer of your information to these countries. We take reasonable steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. We will investigate and respond to your complaint promptly. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

support@getpauseandconnect.com

IAG Labs LLC
Wyoming, United States